The Designer

Hi! I’m Erica

Creative Director. Jewelry Designer. Brand Builder.

I’ve always had a creative mind and it has led me to so many opportunities throughout my career. Then, my most important job of all happened - Mom. And after 15 years as the Creative Director for United Airlines where I shaped and elevated the brand’s image and reputation, I made the decision to take on a new boss…one in diapers. I was in the thick of raising babies and needed a creative outlet. Erica Malacarne Studio LLC was born and I began my consulting career. 

Specializing in Branding and Styling, I help brands find their look, their voice and their unique essence that sets them apart from their competitors. I’m a storyteller. Thriving on helping you feel all the feels through visually compelling content. 

The Jewelry

With a creative mind comes a passion for styling. My eyes are always seeking out beautiful designs, impossible-to-forget scenery and captivating products. I could never find the right pieces to finish off an outfit, celebrate a special occasion or even just feel good leaving the house on a Tuesday afternoon. So I made my own.

My jewelry is a nod to my personal style. The materials are sourced in the USA and every piece is handcrafted and created with a southwestern rocker vibe and refined elemental designs. 

My mission is simple. Create unique jewelry to elevate your personal style at an affordable price. I hope I’ve created something that makes you feel good, too!